Just how large is the Pet Industry?
In our country, we spend over $34 Billion annually in caring for pets. 61% of the American households own a pet, which translates to approximately 61.2 million households.
What are the characteristics of our market?
The Pet Boarding Market is STABLE and has proven to be recession resistant. When most retailers were experiencing major difficulties during national crisis and during recessions, the pet industry did exceptionally well.
Pets Are Inn customers still traveled. Yes, whether for business or pleasure, Americans are traveling at an unprecedented rate. 78% of the US population took vacations last year.
Is the Pet Industry growing?
Yes, and it’s exciting. According to the report filed by the American Pet Products Manufacturers Association in Scarsdale, NY, the total US households who own a pet increased faster (+5%) than the total US population (+2%). The gain in overall pet ownership is associated with dogs, whose ownership increased +7% since 1996. The current level of dog ownership is the highest recorded in 10 years.
Why not use a kennel?
Animals that are used to being in a kennel such as hunting dogs can handle the stress associated with a kennel. Unfortunately, because of their very nature, kennels cannot provide the care and environment that domestic pets and their owners prefer.
Currently, there are between six and seven thousand boarding kennels scattered throughout the US. Many are located in areas that are difficult or time consuming to reach for the vast majority of their customers (primarily city dweller and suburbanites). Some are better than others, but all suffer from a tainted reputation because kennels in the past have been poorly maintained and under staffed. Not to mention the possibility that tragedies such as fires have been devastating.
Kennels, because of the volume of pets they board in close quarters, are breeding grounds for kennel cough, fleas, and other health related problems.
Where does Pets Are Inn fit into the big picture?
Fact is, when a family goes on vacation, they would prefer having their pet cared for in a loving...caring...“home environment.” Pets Are Inn provides that environment.
Who are our customers? What do they want?
With over 61.2 million US households owning a pet, this represents approximately 220 million pets of all types and varieties. Even though we have lodged numerous pets of all types, the “bread and butter” of our business is CATS and DOGS with dogs being approximately 90% of our boarding activity. Our customers are these pets and their owners.
Pets are special to these families. They are attuned to their pet’s psychological and emotional well being more now than at any other time in recent history. They want a boarding service where people are caring, enthusiastic, and knowledgeable about pets. That’s Pets Are Inn!
As you learn more about Pets Are Inn, you will see why we are positioned to meet the specific needs of the marketplace. Pets Are Inn offers a unique way of serving this market.